(product development) project

turn (something towards a direction); point (something at/to); aim (with something); channel (direct a flow); make something have a certain direction

project (planned endeavour)

to endeavor, to make an effort

an effort, an endeavor

actually / really / truly / indeed

(chiefly women's speech) first person singular pronoun: I, me

for (directed at, intended to belong to)

a male given name

reality / truth