English Dictionary

brand loyalty

名詞

The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment.

日本語の意味

ブランドへの肯定的な感情や愛着、欠点や他社の影響、環境の変化にかかわらず、同じブランドの製品やサービスを繰り返し購入し続ける意識や行動状態

Despite frequent quality issues, the company's strong brand loyalty kept customers coming back year after year.

頻繁な品質問題があっても、顧客の強いブランドへの忠誠心が何年にもわたって彼らを繰り返し来店させた。

意味（1）

The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment.