hierarchy of effects

英語（米国） (en-US) 英語（イギリス） (en-GB)

名詞

(marketing) Any of various hierarchical models according to which customers progress through a series of stages, from first becoming aware of a brand through to making a purchase.

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To design an effective advertising campaign, the marketing team mapped each message to a specific stage in the hierarchy of effects.

詳細

意味（1）

(marketing) Any of various hierarchical models according to which customers progress through a series of stages, from first becoming aware of a brand through to making a purchase.

hierarchies of effects （ plural ）