English Dictionary

decoy effect

名詞

(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.

日本語の意味

マーケティング上、消費者が二つの選択肢から一つを選ぶ際に、第三の選択肢（デコイ）が加えられることで、選好が変化する現象。具体的には、第三の選択肢が一方には全て劣るが、もう一方と比較すると一部の点で優れている場合、消費者は第三の選択肢の影響を受け、もとの二者間での選好を変える傾向がある。

Marketers deliberately introduced a slightly inferior option to trigger the decoy effect and steer customers toward the more expensive plan.

マーケターはやや劣った選択肢を意図的に導入して、非対称支配効果を引き起こし、顧客をより高価なプランへ誘導した。

意味（1）

(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.

decoy effects （ plural ）