All of this has set the stage for ownage’s latest twist: the rise of the self-own. If an own exposes another person’s ignorance, a self-own reveals your own obliviousness. During the campaign, Bobby Jindal tried to insult President Trump on Twitter but ended up suggesting that only fools would donate to Jindal’s campaign: “We have met. You wrote a check. A fool & his money are soon parted. A fool & his dad’s money are parted sooner.” Jindal owned himself.