No wonder it doesn't work. The whole design is ass-backwards.

The sepoys have suffered in many cases from shoebite or blistered feet, but they rarely require treatment in hospital. They are excused from wearing boots until the blister heals.

Dishwasher owners were then offered the choice betweena free 75p Finish coupon and a free mint dishwasher freshener sample, before being entered into a prize draw for a Whirlpool 6th Sense dishwasher.

According to these Categorical Imperatives, certain actions are allowed or disallowed as being morally possible or impossible […].