A magic charm or spell. / Supernatural skill or luck. / (slang) Personal magnetism; charm. / (slang) Sex appeal; sex drive. / (slang) Illegal drugs.

Preceding all others of a series or kind; the ordinal of one; earliest. / Most eminent or exalted; most excellent; chief; highest. / Of or belonging to a first family.

plural of Schult

(intransitive) To engage in telemarketing (unsolicited telephone calls to potential customers).