The company launched an alternate reality game that used the real world as a platform and multiple media channels to tell a story players could change through their ideas and actions.

She discovered a playlist of alternative hip-hop that blended jazz, electronica, and spoken word.

The company favored alternative dispute resolution to settle the contract disagreement quickly and privately.

At the summer festival, the crowd cheered the innovative alternative hip hop collective that fused jazz, rock and soul into their set.

They arranged the lights alternatingly along the pathway to guide visitors at night.