I thought about bouffing my hair again.

This description, of course, fits most American cities, but in Chicago the fear of air — what might be called aërophobia — was especially acute.

… at last, he proceeded from staring to touching; he put out his hand and stroked one curl, as gently as if it were a bird. He might have stuck a knife into her neck, she started round in such a taking. 'Get away, this moment! How dare you touch me? Why are you stopping there?' she cried, in a tone of disgust. …

Yet, the weight of evidence is that consumers will under-attend to these considerations, perpetuating a positive assessment bias.