A farmer could place an order for a new tractor part by text message and pay for it by mobile money-transfer. A supplier many miles away would then take the part to the local matternet station for airborne dispatch via drone.

Despite film showing the two men creating highly complex crop circles, the momentum behind cerealogy was too strong to be stopped by any admission of English eccentricity.

Although it was, on occasion, disturbing to see powerful and complicated emotions and behaviors distilled into deadeningly dull diagnostic phrases […]

'Do you have a boyfriend or a girlfriend or a theyfriend?'