English Dictionary

rainbow washing

名詞

不可算名詞

(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image.

日本語の意味

企業がLGBTに対して友好的な姿勢を示すことで、ブランディングや評判向上を図る行為

Many consumers see the company's rainbow washing during Pride Month as a cynical marketing ploy rather than genuine support.

多くの消費者は、プライド月間における企業の表面的なLGBT支援を、本物の連帯というよりも冷笑的なマーケティング戦略だと見なしている。

意味（1）

(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image.

In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]