Consider the Starbucks effect in the slogans written up recently in Fast Company magazine, where companies from various sectors now aspire to be the 'Starbucks of their respective industry': ...
15th round. Chancery. Fibbing. Biggs makes dreadful work with his left. Break away. Rally. Biggs down. Betting still six to four on the gown-boy.
He rolled a six on the dice, so moved his counter forward six spaces.
Now retailers even demand deslotting or failure fees, a penalty for trial products that fail to meet their sales objectives. The struggle over display space heavily favors the incumbents and encourages what might be called brand nepotism.
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