DUCATI’S new Hypermotard 1100 is described by its envelope-pushing designer, Pierre Terblanche, as “a sportbike with a different attitude.”

British and North American practitioners tend to ignore the heirs, gainsayers and transcenders of the framework set out by Ferdinand de Saussure.

Programmers call the computer equivalent confessional debugging. Hey, Eric, can you look at this code? I can't understand why it doesn't--oh! Never mind.

This deliberately alarmist scaremongery has since been repeated on various occasions, notably in Brazil before 1964 and in Chile under Allende.