In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

The chefs never cooked before, the cashiers never cashiered before, the dishwashers never dishwashed before, the waitresses never waitressed before, and the managers never managed before.

When you get burned once, Markham continued, as I did in 'Second Hundred Years' ... where I got my wazoo shot off ...

European adventurers found themselves within a watery world, a tapestry of streams, channels, wetlands, lakes and lush riparian meadows enriched by floodwaters from the Mississippi River.