Early in September the “gift box” that has hidden Bergdorf Goodman's Fifth Avenue entrance since March is due to come off, revealing the results of a six-month facelift.

Which is what gave Hon the shock of recognition: QAnon was behaving precisely like an alternate-reality game, or ARG.

Like all sporting contests and board games, the pseudogame of talk TV first requires players, willing participants who agree to leave the real world for a while and to enter the play world, abiding by its contrived laws […]

She nibbled the zwieback that she always fed off, And when it was gone, she cut the giant's head off.