Advertisings do not by themselves cause a book to 'go'. The circulating libraries are far more useful than any advertising columns.

A rascally yea-forsooth knave ― Shakespeare.

There would always be some food offerrings there, and every morning, Amma would burn some incense. More elaborate offerings were made on the anniversaries of his birth and death, and the Chinese festivals for the dead such as Qingming in April and the Hungry Ghosts on the seventh lunar month.

Here the blue fig with luſcious juice o'erflows, / With deeper red the full pomegranate glows, / The branch here bends beneath the weighty pear, / And verdant olives flouriſh round the year.