Many an ancient commonplace is weird news to the nowaday ear.

We have been mealy-mouthed and weak-handed; we have trifled and temporised and the Food has grown and grown.

to postcard one's news

The micro-location capabilities of beacons enable retailers to interact directly with their clients. For instance, in 2014, Safeway and Giant Eagle deployed beacons in nearly 200 grocery stores across the US. These beacons communicate with the supporting apps and send relevant pop-up notifications to people as they pass through the shop.