One of the ways that femininity of the beauty myth is promoted is through the display of genderisms in advertisements. Essentially, the purpose of a print ad is to get the message across at a glance; thus, considerable control is exercised …

Nor shall I undertake to exhibit a Narrative of the rise, growth, production or propagation of Arithmetick, nor yet to catalogize so much as the Engliſh Authors thereof

[…]for [Darcey] Steinke, the girl crush is not cute and cupcakey and frothy; it is serious, intense, dangerous and all-consuming.

Looked at from this angle, we soon realize that the perceived greatness of [William] Shakespeare lies less in his 'originality', than in his exceptional ability to conglomerate and re-apply materials and models in the creation of new dramatic works.