Most advertising seems to be aimed at an extremely unintelligent audience, and yet seems effective in persuading most of us. But the software industry may, I suspect, provide a few exceptions to the old saying that “nobody ever went broke underestimating the intelligence of the American people.”

As the fishery evolved, the practical and beautiful butterfly fleet—dories named for their widespread sails—gave way to more prosaic but still handsome diesel sternpickers and bowpickers.

We’re going to Luigi’s for dinner tonight. — that is, “Luigi’s house” or “Luigi’s restaurant”

I was a fool when I married him; and I am so far an incurable fool on that subject, that, for the sake of what I once believed him to be, I wouldn’t have even this shadow of my idle fancy hardly dealt with.