This would immediately reenergise development of technologies for carbon capture and storage that for more than a decade have been progressing at glacial rates.

Or perhaps, unlike many firms looking for fast dividends from the disaster, Krispy Kreme didn't try to angle-shoot the tragedy. It hasn't changed its approach to business— which may well have something to do with its success.

I inscribed the book with a message for Kate.

The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.