In 2005 Charlie Brooker and Chris Morris’s satirical series Nathan Barley aired on British television; in it, they portrayed the nascent scene around Shoreditch and Hoxton in east London as a miserable gallimaufry of web-headed, tiny-bike-riding, moronic poseurs.

We should give the garage a clear-out to make space for the new car.

George's initial reaction to his assignments shows, he only vaguely comprehends what he is being asked to do, much less how to do it: “Founder! Founder! Those I thought I grasped, I gasped at; most signified not a thing to me. . . .Fist to brow I told them over, faintful list, and struck at each”.

The muscularity in his forearm was visible as he flexed his fingers.