Infants suck in bursts separated by rests, typically defined as a sequence of sucks with intersuck intervals of less than 2 seconds.

The Manhattan Project produced the first recorded controlled chain reaction.

Anthony Bourdain would have hated that autocorrect turns his name into Boursin, a bland cheese with zero culinary credibility.

Now, maybe you see this as sort of an obvious and opportunistic publicity play by a competing social-media service. Maybe it even seems crass to you—a little grave-dancy.