they have seemed to be together, though absent, shook hands, as over a vast, and embraced, as it were, from the ends of opposed winds.

Prosy was the first issue of Time on March 3, 1923. Yet to suggest itself as a rational method of communication, of infuriating readers into buying the magazine, was strange inverted Timestyle. It was months before [editor Briton] Hadden's impish contempt for his readers, his impatience with the English language, crystallized into gibberish. By the end of the first year, however, Timeditors were calling people able, potent, nimble. 'Great word! Great word!' would crow Hadden, coming upon 'snaggle-toothed,' 'pig-faced.' Appearing also were first gratuitous invasions of privacy. Stressed was the bastardy of Ramsay MacDonald, the 'cozy hospitality' of Mae West. Backwards ran sentences until reeled the mind. — Wolcott Gibbs, profiling Henry Luce in Timese in the New Yorker, 1936.

To put it bluntly – without wanting to attract the ire of mental-health charities – he was a div who went schizo.

His jealousy […] attends the business, the recreations, the publications, and retirements of every man.