tricks of the trade; what's the trick of getting this chair to fold up?

Without it, you may as well be playing pin the tail on the donkey with your marketing efforts.

But as in the overrated and similarly antihumanist Memento, every sequence proceeds forward; it's only the order of the sequences that's backward.

Pompey is the pride of the local draghounds—no very great flier, as his build will show, but a staunch hound on a scent.