Isuzu Inc. hit pay dirt in the late '80s with its series of “Joe Isuzu” spots, featuring an oily, Satanic-looking salesman who told whoppers about Isuzu's genuine llama-skin upholstery and ability to run on tapwater.

At the other extreme, couples who are married with children have heavily disguised tiffs. A man saying in a slightly strained way, 'I'm going to turn the compost', is actually saying, 'And that's all you are, Jean, compost!' Of course, what happens is eventually he apologises, they cry, make love, have another child, get overtired and the tiffing continues.

At the end of a ride I appreciate this horse's stamina, but at the beginning of the ride I could do without his excessive spiritedness.

the pressure of business