The only play I know of that has ever established a trademark is Charlie's Aunt. Perhaps some of you recall Charlie's Aunt. Before that play was produced in New York City the only printed commentary was it makes a cat laugh.

He totally screwed up that project. Now he's surely for the sack.

[…] then there will be five sets of presses on an inclined bench, five sets of dumbbell flyes and two sets of twenty cable flyes—all designed to bulk, shape, striate and clarify the pectoralis muscles of the chest […]

So many freeholders of English […] will be able to beard, and to counterpoise the rest.