Elizabeth Schor (1999) has long argued that this status treadmill, even if not universal, has worked to “ratchet” global conceptualizations of need and desire upward over time.

There's little sense of occasion in going to the cinema today, but the hows and wheres of viewing a film can deeply colour the whole viewing experience.

I love the way everyone tilts their heads as they scan the shelves. That's how I think of us book readers: we're head tilters.

It is almost eight (o’clock).