Arare is short for arare mochi (rice cake) and is a snack made by cutting rice cakes into pieces two to three centimeters in length and about five millimeters wide and roasting them.

The Jodo (Pure Land) sect also appeared, preaching, based on the Mappo-shiso (the end of the world belief), that Buddhism loses its effectiveness 1500 years after Shakyamuni's death, the difficulty of Jodo in this corrupt world in the era of Mappo (Age of the Final Dharma) (Jirikishodomon), and that, by giving it up, one can perform Jodo in the Pure Land of Amida Buddha after dying (Tarikijodomon).

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