Barbara Tedlock refers to these K'iche' ritual specialists as priestly shaman and shamanly priest (Tedlock 1993:46-85).

Meanwhile the youth culture has generated a lively druglore and rock festival scene attuned to the vibrations of the 1960's and 1970's. Many of the themes in this new druglore can be recognized as time-honored in tradition — […]

Let Ignorance a little while now muſe / On what is ſaid, and let him not refuſe / Good counſel to imbrace, leſt he remain / Still Ignorant of what's the chiefeſt gain.

However, how can it then be explained that McLuhanism is more often than not interpreted as (or better: confused with) technological determinism by the bulk of those publishing within the mainstream of Media Studies (van Loon, 2008)?