Cross-cultural studies of sex-differences, sex roles, and genderisms have long been recognized as a method of identifying women in traditional roles.

This is his sixth Cup campaign but his first as skipper, a position he inherited after the helmsman Russell Coutts, Butterworth’s longtime alter ego in the afterguard, bolted from Alinghi in 2004.

Such data is of great value both to the bottlers and to Coca-Cola′s sales and marketing groups. “When the bottler looks at this information, he might be interested in how a certain supermarket is performing, while we in the company are interested in how much, for example, McDonald’s is buying in the Southeast,” Aviles notes.

She followed him into the scullery, and combed her hair before the handbreadth of mirror by the back door.