A leading marketeer for Procter & Gamble in Asia has revealed that she had “generations of training” in how to make Facebook adverts, but that the company still became a “clickbaiter”.

Yeah, we were the artsy kids. Theatre people and comic book writers. The geeks. The freaks. Well, we've been sitting here all along at our own table in a forgotten corner of the high school cafeteria, and have some stuff to show you.

Since the worlde firste beganne, Knewe I never such a man, Borne of a deadlike woman, And howe it wembles. Amonge synfull syn dose he non, And cleaneer then ever was any one, Blottles of blude and bone, And wiser then ever man was.

And so the record stood. Nobody seemed to be much concerned with it, unlike in Britain or the States where Big Years are hotly contested amongst twitchers.