What ruins are in me that can be found, / By him not ruin'd? then is he the ground / of my defeatures.

If we do issue a margin call, we may give you a limited time to satisfy the call.

It therefore works via a process of ‘defamiliarisation’ (ostranenie) (Shklovsky instances defamiliarisation as an effect to be found in riddles with their play on words, and in euphemistic references to erotic subjects).

To grunt and sweat under a weary load does perfectly well where it comes in Shakspeare: but if the translator of Homer, who will hardly have wound up our minds to the pitch at which these words of Hamlet find them, were to employ, when he has to speak of Homer's heroes under the load of calimity, this figure of 'grunting' and 'sweating' we should say, he Newmanizes, and his diction would offend us.