Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]

B.L. cartridges have lubricators choked inside the cartridges of 40-pr. and lower natures.

He turned back, slipped the bit in Dox’s mouth, and laced the big flop ears into the headstall.

Look, he said, it's just fate playing silly buggers with you. With me. With us. It's a complete coincidence.