to come up to the mark

Moe said he'll go first, I said I'll take next / Here, take this raincoat and practice safe sex!

They don't allow Muslims and gays to join the club? That's racist!

Verbal, written and behavioral language is made up of social norms. At the same time, language is essential in the building of social norms, since individuals use language to exchange and share messages in order to share solutions, meanings, ends and means, implied in, and inferible from, the regularity of shared behaviors observable as social norms.