The practice has come under attack, especially by academics who accuse neuromarketers of selling junk science.

Mr. Disbrowe was reclining on a well-worn horsehair-covered sofa, his frequent reclinings on which piece of furniture had stamped a deep and quite ineffaceable impression of his weighty form upon the cushion.

A massive Tudor estate with a circular driveway, it looked more like an English finishing school than a home.

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