“They can be the hero for an entire region,” said Chris Greeley, the commissioner of League of Legends’ North American region, called the League Championship Series. “They can be onstage and lift that trophy and deliver that to a region that’s superhungry for it.”

The freeness in giving.

Racing domestic animals in funny costumes on soapbox sleds is surely no more offensive than watching David Blaine take a dump in a Perspex box, and will look much better as an ‘And finally...’ on the news.

Somehow he managed to upset the Russian Mafia.