Around 2001 or 2002 I did a marketing assignment for Uni and chose a premix alcoholic beverage as my product. I got over 95% for the assignment, but it came back with rather a lot of red pen that pointed out how unethical it was to target underage females in this way, particularly as I provided research material that showed these premixes were a gateway to high lifelong use of alcohol.

The Finochi, or Finochio of the Italians, and which, from a literal Termination generally put to Engliſh Words, I call Finochie, is a Kind of Fennel; which when tied up, and blanched a little, is one of the wholſomeſt Aromaticks that any Body can eat, (but is withal a little two ſtrong for ſome Palates,) yet is in great Requeſt amongſt Valetudinarians, or thoſe who endeavour after Health and long Life. […] Once a Week, or Fortnight, or thereabout, alſo ought the Gardener to be putting in a few Finochie-Seeds; and to be tranſplanting out thoſe Cauliflore, Brocaulie, Borecaule, and Savoy Plants, with which the Tables of the Curious are to be furniſh’d between Michaelmas and Chriſtmas.

a non-negative self-evaluation

“What I saw was looking great, but characterwise I couldn’t tell who they are, what they do,” he said.