Alsoe I give to the poore of the parish of Christchurch The some of Sixe poundes to be disposed of in this sorte that is to saie, three poundes thereof in Bread on the daie of my funeralle and the other three poundes in bread alsoe on the feast of the Nativitie of our lord then next followinge […]

His mother threatened to spank him if he didn't behave.

If it is no more than a moral discourse, he may preach it and they may hear it, and yet both continue unconverted heathens.

So too churches can misnarrate their story by inappropriate comparisons or a fixation on the wrong criteria for success.