The song sizzled with energy.

Eh? What are you saying? Goblins are people too?! HELL NO! Goblins are responsible for all the world's evils! We must CLEANSE Enroth of the Goblin scum that has infested it! DOWN WITH GREENY!

The salesman suckered him into signing an expensive maintenance contract.

When the Whosis Cheese Corporation takes to the radio and dins its name into your ears 30 times in 15 minutes, it's proceeding on a sound if sometimes annoying psychological principle.