That new film is being advertised way too much, but it's working – everyone is joining the hype train.

I’m considering going to the beach tomorrow.

Men of Science More or Less Agog Over Results of Eclipse Observations. EINSTEIN THEORY TRIUMPHS Stars Not Where They Seemed or Were Calculated to be, but Nobody Need Worry. A BOOK FOR 12 WISE MEN No More in All the World Could Comprehend it, Said Einstein When His Daring Publishers Accepted it.

You look so good, I'm deceased!