How they choose: They hold up a finger to the winds of recent awards results

Oneiroid state is described as narrowing of consciousness together with multiple scenic hallucinations. Such a state may occur in schizophrenia, but may also be observed in patients under excessive care and dependent upon others.

Even if they can't execute it as well as Buzzfeed, it's also fine to run some clickbait-y content to subsidise the more important but less popular reporting they good media outlets should produce.

Well, one idea does present itself.