Euphemism, if successful, exemplifies case m: the new term has a new tone, but preserves sense and reference. The sort of backfire characteristic of the 'euphemism treadmill' is a shift to case i: the tone reverts to that of the old term.

What’s engrossing about “I Love New York” is exactly what was engrossing about “Flavor of Love,” the show’s progenitor, which starred Flavor Flav, a reality show veteran and onetime rap hypeman.

After the demise of the Soviet Union, a certain Azerbaijanization of Azerbaijani education on all levels took place.

Earth was shapen by God for God's folk.