happyologist

Even Pollster Louis Harris turns up as an unlikely temporary happyologist, reporting for this month's Playboy that while 49% of American men rank sexual satisfaction as "very important" to happiness, 84% give that same crucial weight to family life.

The feel-good trade's blizzard of lighter-than-air tracts proves nothing whatever about happiness except that a lot of people are willing to pay for help in pursuing it. The new happyologists are doing a bit better than that, though their young science is now approximately where navigation was before the invention of the compass.