A marketing discipline that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.

plural of ballasting

(metrology) An SI unit of electrical potential equal to 10⁻⁹ volts. Symbol: nV

(often childish) Dad, daddy, father; a familiar or old-fashioned term of address to one’s father. / (informal) A pet name for one's grandfather. / A parish priest in the Greek Orthodox Church.