Last Updated
：2025/12/05
ghost brand
Noun
Japanese Meaning
（マーケティング）かつては主流で成功していたものの、現在では一般的な市場での成功は失われたが、初期の消費者層の間では今なお一定の人気を保っているブランド
Sense（1）
（ plural ）
Quizzes for review
(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.
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ghost brand
Many collectors still seek out sneakers from that ghost brand, even though it's no longer sold in mainstream stores.
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Many collectors still seek out sneakers from that ghost brand, even though it's no longer sold in mainstream stores.
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