Last Updated：2025/12/05

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(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

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ghost brand

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Source Word

ghost brand

Noun

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

Japanese Meaning

（マーケティング）かつては主流で成功していたものの、現在では一般的な市場での成功は失われたが、初期の消費者層の間では今なお一定の人気を保っているブランド

What is this buttons?

Many collectors still seek out sneakers from that ghost brand, even though it's no longer sold in mainstream stores.

Google Translation / DeepL Translation

多くのコレクターは、かつては主流だったが現在は衰退し、昔の顧客にのみ根強い人気を残すブランドのスニーカーを今でも探している。

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Sense（1）

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.

Google Translation / DeepL Translation

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ghost brands

（ plural ）

Details

ghost brand

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