Last Updated
：2025/11/26
Pepsi paradox
Proper noun
rare
Japanese Meaning
ラベルがある場合はコカ・コーラが好まれ、ラベルがない場合にはペプシが好まれる傾向があるという統計的・心理学的な現象。
Quizzes for review
(rare) The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.
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Pepsi paradox
In his lecture on consumer behavior, the professor used the term Pepsi paradox to illustrate how branding can reverse people's taste preferences in blind tests.
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In his lecture on consumer behavior, the professor used the term Pepsi paradox to illustrate how branding can reverse people's taste preferences in blind tests.
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English - English
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