Last Updated：2025/11/26
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In his lecture on consumer behavior, the professor used the term Pepsi paradox to illustrate how branding can reverse people's taste preferences in blind tests.
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In his lecture on consumer behavior, the professor used the term Pepsi paradox to illustrate how branding can reverse people's taste preferences in blind tests.
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Related words
Pepsi paradox
Proper noun
rare
Japanese Meaning
ラベルがある場合はコカ・コーラが好まれ、ラベルがない場合にはペプシが好まれる傾向があるという統計的・心理学的な現象。
English - English
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