Last Updated
：2025/11/20
top of mind awareness
Noun
uncountable
Japanese Meaning
消費者が、最近30日間のうち、特定の一般商品カテゴリにおいて見た広告を名前順にリストアップする際、何もヒントがない中で最初に挙げるブランドの認知度を指す。特に広告分野において、そのブランドが無意識のうちに頭に浮かぶ状態を表す。
Quizzes for review
(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
音声機能が動作しない場合はこちらをご確認ください
See correct answer
top of mind awareness
After the Super Bowl campaign, our cola's top of mind awareness increased significantly among 18-34-year-olds.
See correct answer
After the Super Bowl campaign, our cola's top of mind awareness increased significantly among 18-34-year-olds.
音声機能が動作しない場合はこちらをご確認ください
English - English
Word Edit Setting
- Users who have edit permission for words - All Users
- Screen new word creation
- Screen word edits
- Screen word deletion
- Screen the creation of new headword that may be duplicates
- Screen changing entry name
- Users authorized to vote on judging - Editor
- Number of votes required for decision - 1
Sentence Edit Setting
- Users who have edit permission for sentences - All Users
- Screen sentence deletion
- Users authorized to vote on judging - Editor
- Number of votes required for decision - 1
Quiz Edit Setting
- Users who have edit permission for quizzes - All Users
- Users authorized to vote on judging - Editor
- Number of votes required for decision - 1
