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After the Super Bowl campaign, our cola's top of mind awareness increased significantly among 18-34-year-olds.
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After the Super Bowl campaign, our cola's top of mind awareness increased significantly among 18-34-year-olds.
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Related words
top of mind awareness
Noun
uncountable
Japanese Meaning
消費者が、最近30日間のうち、特定の一般商品カテゴリにおいて見た広告を名前順にリストアップする際、何もヒントがない中で最初に挙げるブランドの認知度を指す。特に広告分野において、そのブランドが無意識のうちに頭に浮かぶ状態を表す。
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